Contrarian Investing

Would you consider purchasing a fireplace in the peak of summer or an air conditioner in the dead of winter?  Would you invest in a sale even if you did not have an immediate use for the product you are purchasing?  Do you place value on the things you get at a discounted rate?

The summertime almost always presents an opportunity for people to invest.  It is a quiet period because most individuals are focused on spending money and having fun.  Businesses tend to slow down and they offer significant incentives to attract new clientele.  Most companies are focused on maintaining relevance, marketing and promotions.  It’s a great opportunity for networking and seeking out new relationships.  Investment of time and money can produce great rewards if strategically planned.

As a singer, songwriter or other creative artist, the summertime is the best time to work on your visibility and ability to earn significant money promoting your ministry and/or product.  While everyone else is vacationing, you should be working diligently making connections, attending events and yes, even selling your product out of the trunk of your car.  Going into non-traditional places for exposure will give you a chance to book your calendar for the remainder of the year.

Let’s explore this using the example of an author.  You’ve recently released a new book and you are committed to selling 150 copies each for the month of August.  Now in the literary world, that is a lofty goal for a new author.  How does one accomplish this task?  Perhaps you would consider booking a hair salon/barber shop tour.  Establishing relationships with other business owners will give you a chance to market to their clientele.  A simple flyer with multiple dates and appearances will prove to be quite successful if your presentation is correct.  The salons are full and women are looking for things to read while waiting.

If you are a singer, be willing to sing for a significant discount or even free at outdoor concerts and events.  If the crowd is large enough, several things will happen.  One, you can sell CDs right on site immediately after you perform and/or minister.  Secondly, a new audience will become exposed to your ministry so you can network in hopes of getting book at events in the future.  The final benefit is that you can promote, promote, promote!

There is a saying that while the cat is away, the mouse will play.  Everyone desires to relax and enjoy life during the summer season.  I would encourage you to maintain disciple and move on purpose to achieve the goals you set for yourself.  You will find that several of the closed doors in the beginning of the year have been opened because other businesses are more readily available.  The only way you will find out if the door is open is to test it again.  Contact people you desire to establish relationships with again, even if you were rejected previously.

You will be pleasantly surprised.

The primary key is to keep pursuing your goals!  Work while everyone else is on vacation and you will find yourself ahead of the competition when the fall arrives.  Therefore, when others are getting back to work, you’ve already moved up the ladder of your personal success.

Click Here To Listen To An Amazing Live Interview With Nicole B. Simpson!

Nicole B. Simpson – A Certified Public Account – She was there! And she survived!

Do you have what it takes to look certain death in the face and fight back? Our newest guest blogger here at StopStressingNow.Com did just that. In what is quite possibly the most famous terrorist attack in history, this inspiring lady dug deep within and found the sheer will to survive.

Her story has touched me personally, so I asked her to share with us some of what she has learned since the day the world stood still. She was there inside tower two on the 44th floor when the second plane hit just above her at the World Trade Center on September 11th 2001.